Cryptocurrencies Bit by Bit

Over recent months, the interest in cryptocurrencies has risen significantly, from both within the tech world and mainstream media. First proposed by Wei Dai in 1998 a cryptocurrency is a form of virtual currency, the most popular of which is Bitcoin – coming about some 19 years after Dai’s proposal. The rise in popularity of cryptocurrencies as an accepted form of payment has now moved from the cyber world and made its way onto the streets, with the some coffee shops now allowing you to use it for your morning caffeine fix, for example. read more

Famous Rebrands

With the rebranding of a big business often costing in excess of $1 million, it’s essential that the rebrand is successful. The public become so used to a product or brand operating under a certain name that changes can take a little getting used to. There are many reasons why a company may wish to rebrand, including mergers and brand uniformity. Our latest infographic takes a look at some of the most noticeable rebrands of the past 100 years. read more

The Beginner’s Guide to Setting up a Business Website

As this is a guide for novices, let’s start right at the beginning.

First, before you even step foot near a computer, take a notepad and a pen and write down the following:

  • What is your business?
  • Why do you need a website?
  • What do you want your website to achieve?

Spend some time thinking about your answers and research the internet for a better understanding of what you are trying to gain. Look at any websites that your competitors have and look on forums and social media to see what your customers are looking for. read more

Website Builders: Offline vs Online

When it comes to site creation, the options are almost endless, and one of the most tempting is using a website builder. While many designers consider using ready templates cheating, millions of small and medium-sized business owners have already built their web presence using these handy tools. If you’re looking to create a website yourself without having to hire a web designer, you may want to know what benefits and disadvantages site builders are associated with. Hopefully, this article will shed some light on this topic . read more