Data security – it’s important

Any business that provides a service that involves storing data should understand the importance of data security. And to be honest, all too often we’ve witnessed the undesirable results when data security is breached. It can be human error (or judgement – Wikileaks?), system error (hacking/compromised systems) or a combination of both. From wikileaks secrets being made public, to governments losing important documents, to bank/credit card details being exposed – any breach of data security can have catastrophic results. read more

Internet Marketing – Techniques That Work

Internet marketing has changed significantly over the last few years and much of the industry has failed to adjust to the changes. Many SEOs are living in the past and selling customers SEO services which have no effect on their search engine rankings — and services which could have significant negative effects on their search engine rankings. Business owners are often left in the dark about latest developments in search engine marketing as they trust service providers’ ability to improve their rankings. Some service providers themselves may be operating on outdated information or in some cases simply rely on ignorance to keep selling their established services. read more

Using Facebook as a Remarketing Tool

What is Remarketing?

Remarketing, or retargeting, stimulates interest in an existing product or service which your potential customers have either visited or displayed some degree of engagement in the past.

This could mean someone who has recently visited your site or Facebook page but has been possibly interrupted or non-committed – such as abandoning the shopping cart just before making a conversion. read more

Reseller Hosting isn’t just for Resellers

We recently had a customer send in a support ticket with a question along the lines of “If I have multiple domains, do I need to buy a separate web hosting plan for each?”.

The answer of course is no. Many of our customers have multiple domain names, and so our packages are created with that in mind. If you have a portfolio of websites, our shared hosting plans do allow you to add additional ‘add-on’ domains. However, this can be insecure as you only have one login, meaning if someone gains access to your cPanel account, they will have control over however many domains you have on that account. You may also find that your public_html directory gets complicated and confusing, so we recommend Reseller Hosting/VPS accounts for this purpose. read more

Effective Ways to Write a Headline

The headlines within your content matter. Not just because they divide paragraphs and themes from one another. It isn’t just because many readers skim over text and glance over the headlines looking for a summary and it isn’t but because they matter in your search results. They are all factors to implementing a headline effectively and for a purpose. read more

Is it in Your Interest to Use Pinterest?

No doubt we need not tell you that social networks are here to stay for the foreseeable future as an avenue to reach your client base/readership. We would also make the assumption that you’re well aware that Facebook and Twitter continue to dominate as the market leaders. However, of all the social platforms available, Pinterest is currently building up enough momentum to not necessarily challenge the other two (or others), but complement them. It’s time to pay attention to the many benefits Pinterest can have for your business or ventures. read more